Skip to main content

Written for the person holding the nail gun

We build software for home-service contractors. Each article here answers one practical question about the business side of a trade. Every article published since 20 October 2026 is written from named public sources (government agencies, the laws and codes themselves, published studies, cost guides and companies’ own price pages), listed at its foot, and its facts are checked against those sources. Every number we cite either names where it comes from (the publisher, the year and a link) or says plainly that it is our own example or assumption. Competitor prices also say the month we checked them (“checked October 2026”), link to the competitor’s own price page, and are re-checked every three months; a price we cannot re-check comes off. Nothing here requires you to buy anything.

An example contractor website analytics view showing 214 visitors and only 3 form submissions, with a flat line of leads under tall bars of traffic
Websites

Before and After Photos: What Helps, and What Not to Show

Your own job photos are the best proof a contractor site can show, if the pairs compare honestly and the frame leaves out what is not yours to publish. How to shoot them, what to crop, the consent rules for faces, and the file names, alt text and sizes that help them work.

A stopwatch stopped at five minutes beside three things that can happen to a call: you answer, it goes to voicemail, or nobody picks up and the caller rings the next name
Lead Response

Booking Estimate Visits That Do Not No-Show

A no-show costs you the drive and the slot. How to book an estimate visit so it sticks: what to confirm before you hang up, arrival windows, reminders by the channel she picked, the consent each reminder needs, and what to do when nobody answers the door.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Business Line of Credit vs. SBA Loan vs. Equipment Financing

A line of credit covers the gap between paying for a job and getting paid for it; a term loan or equipment financing pays for the truck. What each costs and asks, how small firms fared applying in the Federal Reserve's latest survey, and why the credit card is the expensive way to do either.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Cash Flow for Contractors: A 13-Week Forecast on One Page

Your bank balance tells you about today. A rolling 13-week forecast, built from booked jobs, open invoices, open estimates and the bills you already know about, tells you whether payroll clears in week six, while there is still time to do something about it.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Do You Need a Permit? The Work the Model Code Exempts

The model residential code lists the work that needs no permit, from fences up to 7 feet to painting and cabinets, but towns rewrite that list. The model list, three local versions side by side, what skipping a permit can cost, and a ten-minute way to get your own answer.

A work truck with a Now Hiring, text CREW decal on the door beside an applicant screening conversation by text message
Hiring

Drug Testing Crews Where Cannabis Is Legal

You can still drug test, but what a marijuana result means now depends on the job and the state: the federal rules that still bind CDL drivers, California's and New York's off-duty protections and their exceptions, OSHA's line on post-injury tests, and a policy that fits on one page.

A work truck with a Now Hiring, text CREW decal on the door beside an applicant screening conversation by text message
Hiring

Interview Questions You Cannot Ask (and Better Ones)

The topics federal law protects, which employers each law covers, the interview questions that create risk (age, family, origin, citizenship, injuries and health), and job-related questions that get you better answers about whether someone can do the work.

Field Notes by email

The first email goes out on Monday, February 1, 2027, then one a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Most run five to eight minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

Step two takes about thirty minutes: instant quotes on your site, and every missed call logged and answered from one inbox. Free for 30 days, no card.