Sixty seconds from “just looking” to a booked estimate
A homeowner lands on your site at 9pm. They pick their service, answer five questions about the job, and see a real range — not “call for pricing.” To lock it in, they leave a name and number.
The whole job spec is waiting in your inbox before you’ve put down the nail gun. Same website. Same visitors. One new button.
How a visitor becomes a booked job
Four steps, all of them automatic.
They click "Get an instant price"
The button sits on your homepage and every service page. No phone call, no form to wait on.
They answer 3–6 questions
Linear feet, material, gates, tear-out — whatever actually drives your price in that trade.
They see a real range
A range, never a fixed number, so you keep room to inspect the site and confirm.
The lead is yours immediately
Name, number and the full job spec, in your shared inbox the moment they submit and in an email to your office within a few minutes. The signed webhook gets it too, delivered within about two minutes.
What you get for $99 a month
Your pricing rules
Per-unit rates, flat add-ons, percentage bumps, a base fee and a minimum any answer can trip — plus travel zones by ZIP and busy-season rates. Change a rate and every future quote updates.
The lead is waiting before they close the tab
A locked-in quote lands in the shared inbox with the full spec, emails you the whole job — name, number and every answer — and queues a signed webhook (delivered within about two minutes), so you can call back knowing what they want. A text to your phone the moment a lead arrives is on your Account page (Also text me at). Those texts are not sent yet: they will come from our own texting number, never your business's own number, once the mobile carriers have approved our texting program and we have moved lead alerts to it; until then every lead alert comes by email.
Photo prompts
The widget asks the homeowner to flag the yard, roof or driveway so you are not guessing on the phone. Attaching the actual images is on the roadmap.
A message form for the ones not ready for a price
The same one-line install also draws a short "Message us" form wherever you want it: a name, a message, and a phone number or email. It lands in the same inbox as your quotes and we email you the moment it arrives. You switch it on from your NapkinPrice page, and where your texting number is live, visitors can text you from it too.
Quotes at a glance
A dashboard that shows quotes delivered and dollars quoted (the middle of each range), so renewal is an easy decision.
Sits on any site
The widget ships in a clean neutral style that inherits nothing that fights your page, so visitors never feel handed off to another company. Agency installs carry the agency's accent colour, and a business on its own picks the form's colour on its NapkinPrice page; fonts and corner radius are on the roadmap.
Sends where you work
A signed webhook and CSV export get every lead into Jobber, Housecall Pro or a spreadsheet through Zapier today, with no platform switch. Native pushes are on the roadmap — the integrations page marks each one.
Why not just use ResponsiBid?
You can. It is a good product. Here is the honest difference.
| Feature | NapkinPrice | ResponsiBid |
|---|---|---|
| Monthly price | $99 | $179–229 (paid plans; a free Startup plan too) |
| Setup fee | None | One-time fee (amount not published) |
| Time to live | About 30 minutes of setup; the sign-up email with your login lands in a minute | Setup meetings with a coach |
| Keep your current tools | Yes | Yes: it connects to Jobber, Housecall Pro and others |
| Bundled with calls, hiring & reviews | Yes, $199 for all four | Not on its price page for calls or hiring; review invites go through a NiceJob connection |
Competitor prices from each company’s own price page, checked October 2026. ResponsiBid’s price page (opens in a new tab) lists paid plans at $179 and $229 a month and a free Startup plan, and names a one-time setup fee without printing the amount; the same page, checked November 2026, says that fee covers your account’s setup with a dedicated coach, in setup meetings, and names Jobber, Housecall Pro and other tools it connects to. QuoteIQ’s price page (opens in a new tab) starts its instant-quote tool (InstaQuote) on the Elite plan: $299.99 a month, or $2,999.99 a year.
The Tailgate Office™ Bundle
Add missed-call text-back, text-to-apply hiring and, once switched on, review requests after every job. For example, one saved $1,500 job pays for 7 months. The Bundle is also the only plan with the office: customers, jobs, estimates, invoices, a calendar feed and more.
Start Free TrialOnly need the quotes? After the trial you can keep NapkinPrice on its own at $99/mo.
Paste one line on your own site, or hand it to whoever looks after your website; the setup guide in your dashboard shows where it goes.
Rather see it working first? Try it on an example contractor site (opens in a new tab), no signup needed.
The office your truck never had.
Set it up tonight. It quotes tomorrow's leads, and every missed call you log gets answered from one inbox. Free for 30 days, no card required.