Sixty seconds from “just looking” to a booked estimate
A homeowner lands on your site at 9pm. They pick their service, answer five questions about the job, and see a real range — not “call for pricing.” To lock it in, they leave a name and number.
The whole job spec is waiting in your inbox before you’ve put down the nail gun. Same website. Same visitors. One new button.
How a visitor becomes a booked job
Four steps, all of them automatic.
They click "Get an instant price"
The button sits on your homepage and every service page. No phone call, no form to wait on.
They answer 3–6 questions
Linear feet, material, gates, tear-out — whatever actually drives your price in that trade.
They see a real range
A range, never a fixed number, so you keep room to inspect the site and confirm.
The lead is yours immediately
Name, number and the full job spec, in your shared inbox the moment they submit and in an email to your office within a few minutes. The signed webhook gets it too once its worker runs (live in beta).
What you get for $99 a month
Your pricing rules
Per-unit rates, flat add-ons, percentage bumps, a base fee and a minimum any answer can trip — plus travel zones by ZIP and busy-season rates. Change a rate and every future quote updates.
The lead is waiting before they close the tab
A locked-in quote lands in the shared inbox with the full spec, emails you the whole job — name, number and every answer — and queues a signed webhook (delivered by the worker, in beta), so you can call back knowing what they want. Text alerts to your phone are on the roadmap.
Photo prompts
The widget asks the homeowner to flag the yard, roof or driveway so you are not guessing on the phone. Attaching the actual images is on the roadmap.
A message form for the ones not ready for a price
The same one-line install also draws a short "Message us" form wherever you want it: a name, a message, and a phone number or email. It lands in the same inbox as your quotes and we email you the moment it arrives. You switch it on from your NapkinPrice page, and where your texting number is live, visitors can text you from it too.
Revenue attribution
A dashboard that shows quotes delivered, leads captured and dollars quoted — so renewal is an easy decision.
Sits on any site
The widget ships in a clean neutral style that inherits nothing that fights your page, so visitors never feel handed off to another company. Agency installs carry the agency's accent colour; per-account theming, fonts and corner radius are on the roadmap.
Sends where you work
A signed webhook and CSV export get every lead into Jobber, Housecall Pro or a spreadsheet through Zapier today, with no platform switch. Native pushes are on the roadmap — the integrations page marks each one.
Why not just use ResponsiBid?
You can. It is a good product. Here is the honest difference.
| Feature | NapkinPrice™ | ResponsiBid | QuoteIQ |
|---|---|---|---|
| Monthly price | $99 | $179–229 | $299 (Elite tier) |
| Setup fee | None Optional done-for-you install: $125 once, billed by Data Processing, LLC; free for the first 100 NapkinPrice customers to claim it by March 14, 2027 | Reported $400–600 | None |
| Time to live | About 30 minutes of setup; the sign-up email with your login lands in a minute | Onboarding call required | Platform migration |
| Keep your current tools | Yes | Yes | Full CRM switch |
| Bundled with calls, hiring & reviews | Yes, $199 for all four | No | No |
Competitor pricing verified from public pricing pages, August 2026. Setup-fee figures for ResponsiBid are reported by third parties and may vary by plan.
The Tailgate Office Bundle
Add missed-call text-back, text-to-apply hiring and, once switched on, review requests after every job. One saved call pays for 7 months. The Bundle is also the only plan with the office: customers, jobs, estimates, invoices, a calendar feed and more.
Start Free TrialOnly need the quotes? After the trial you can keep NapkinPrice on its own at $99/mo.
Paste one line on your site yourself, or have Data Processing, LLC (opens in a new tab), the agency that built Tailgate Office, install it and set up your first service for $125, one time, billed by them. Right now it is free for the first 100 NapkinPrice customers to claim it by March 14, 2027 from their dashboard. Terms.
Rather see it working first? Try it on an example contractor site (opens in a new tab), no signup needed.
The office your truck never had.
Set it up tonight. It quotes tomorrow's leads, and every missed call you log gets answered from one inbox. Free for 30 days, no card required.