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Written for the person holding the nail gun

We build software for home-service contractors. Each article here answers one practical question about the business side of a trade. Every article published since 20 October 2026 is written from named public sources (government agencies, the laws and codes themselves, published studies, cost guides and companies’ own price pages), listed at its foot, and its facts are checked against those sources. Every number we cite either names where it comes from (the publisher, the year and a link) or says plainly that it is our own example or assumption. Competitor prices also say the month we checked them (“checked October 2026”), link to the competitor’s own price page, and are re-checked every three months; a price we cannot re-check comes off. Nothing here requires you to buy anything.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

LLC, Sole Proprietor or Corporation: Choosing a Structure

An LLC keeps the company's debts away from your house and savings. It does not cover your own mistakes on a job or loans you guarantee, and by itself it changes nothing about your federal tax. What each structure does, and what it costs by state.

A work truck with a Now Hiring, text CREW decal on the door beside an applicant screening conversation by text message
Hiring

Pay Ranges in Job Ads: The States That Require Them

At least ten states require the pay, and often the benefits, in a job posting, some from the very first employee. Who is covered, what counts as a posting (a flyer or a truck sign can), what a lawful range looks like, and a sample ad for a crew position.

Field Notes by email

The first email goes out on Monday, February 1, 2027, then one a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Most run five to eight minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

Step two takes about thirty minutes: instant quotes on your site, and every missed call logged and answered from one inbox. Free for 30 days, no card.