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Written for the person holding the nail gun

We build software for home-service contractors. Each article here answers one practical question about the business side of a trade. Every article published since 20 October 2026 is written from named public sources (government agencies, the laws and codes themselves, published studies, cost guides and companies’ own price pages), listed at its foot, and its facts are checked against those sources. Every number we cite either names where it comes from (the publisher, the year and a link) or says plainly that it is our own example or assumption. Competitor prices also say the month we checked them (“checked October 2026”), link to the competitor’s own price page, and are re-checked every three months; a price we cannot re-check comes off. Nothing here requires you to buy anything.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Should Your LLC Elect S Corporation Status?

An S corporation election can cut the tax on a trade business's profit, but only on the profit above a reasonable salary for your own work. How the saving works, what the IRS means by reasonable, and the costs that eat into it.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Uninsured Subcontractors: The Audit Bill You Did Not Budget

When the workers' comp audit cannot find a certificate for a sub you paid, the sub's pay can be counted as your payroll. Here is how that rule works, and the short file to collect before the first check: certificate, W-9, split invoices, then the 1099-NEC.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Wash Water and Storm Drains: The Rule Pressure Washers Miss

Wash water that runs down the driveway into the street drain is a discharge, and federal and local rules forbid it without a permit. Where the rule comes from, how to capture the water and where it may go, and why the label on your cleaning product is part of the law.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Your License Number in Ads: The States That Require It

California, Florida, Arizona, Oregon, Washington and Nevada want your license or registration number in your advertising. What counts as an ad (your website, your truck, a yard sign), the exceptions, and what leaving it off can cost.

Field Notes by email

The first email goes out on Monday, February 1, 2027, then one a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Most run five to eight minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

Step two takes about thirty minutes: instant quotes on your site, and every missed call logged and answered from one inbox. Free for 30 days, no card.