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Written for the person holding the nail gun

We build software for home-service contractors. Each article here answers one practical question about the business side of a trade. Every article published since 20 October 2026 is written from named public sources (government agencies, the laws and codes themselves, published studies, cost guides and companies’ own price pages), listed at its foot, and its facts are checked against those sources. Every number we cite either names where it comes from (the publisher, the year and a link) or says plainly that it is our own example or assumption. Competitor prices also say the month we checked them (“checked October 2026”), link to the competitor’s own price page, and are re-checked every three months; a price we cannot re-check comes off. Nothing here requires you to buy anything.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

A2P 10DLC Registration: Brand, Campaign, Fees and Timing

Texts sent by software from a local business number can be blocked when the number is not registered. What the carriers' brand and campaign registration asks for, the sole-proprietor path, the fees, why submissions get rejected and how long approval takes.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Big Cash Payments: Form 8300 and Why Cash Jobs Are Risky

Taking more than $10,000 in cash for a job means filing IRS Form 8300 within 15 days, and payments on one job add up. What counts as cash, how the clock works, why splitting payments or deposits is a crime, and how to keep cash jobs clean on your books.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Deck Code Basics: Ledgers, Footings and IRC Section R507

What a building inspector checks on a wood deck under the International Residential Code: footing size and depth, posts and beams, joist spans, the ledger and its fasteners, guards and stairs, and the attachments the American Wood Council's deck guide says never to build.

A stopwatch stopped at five minutes beside three things that can happen to a call: you answer, it goes to voicemail, or nobody picks up and the caller rings the next name
Lead Response

Handling Price Shoppers Without Discounting

The caller who asks for a number first is often protecting a budget, not shopping for the lowest bid. What the Federal Reserve's household survey says about what households can pay, the questions that sort buyers from shoppers, and how to meet a budget without cutting your rate.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

NEC 2023 GFCI and AFCI Changes Residential Electricians Meet

The 2023 National Electrical Code put GFCI protection on 240-volt dryer and range outlets, every kitchen receptacle and, since its HVAC exception ran out on September 1, 2026, outdoor condensers. What changed in 210.8 and 210.12, and how to find which edition and amendments your job is held to.

A 140-foot cedar fence line beside a price breakdown of material, posts, labor, gates and tear-out
Pricing

Pricing Drywall by Finish Level (0 to 5)

Two drywall quotes for the same room can be priced to two different finishes. How the Gypsum Association's Levels 0 to 5 become estimate lines, why hanging and finishing are priced apart, and how to charge for ceilings, stairwells and texture-matched repairs.

Field Notes by email

The first email goes out on Monday, February 1, 2027, then one a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Most run five to eight minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

Step two takes about thirty minutes: instant quotes on your site, and every missed call logged and answered from one inbox. Free for 30 days, no card.