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Written for the person holding the nail gun

We build software for home-service contractors. Each article here answers one practical question about the business side of a trade. Every article published since 20 October 2026 is written from named public sources (government agencies, the laws and codes themselves, published studies, cost guides and companies’ own price pages), listed at its foot, and its facts are checked against those sources. Every number we cite either names where it comes from (the publisher, the year and a link) or says plainly that it is our own example or assumption. Competitor prices also say the month we checked them (“checked October 2026”), link to the competitor’s own price page, and are re-checked every three months; a price we cannot re-check comes off. Nothing here requires you to buy anything.

A 140-foot cedar fence line beside a price breakdown of material, posts, labor, gates and tear-out
Pricing

Pricing Gutters by the Linear Foot

The per-foot price homeowners have read about hides the lines that make or lose money on a gutter job: size and profile, downspouts, buried runs, guards, fascia repair and tear-off. How to size from the roof and the rain, and how to build a quote from separate lines.

A 140-foot cedar fence line beside a price breakdown of material, posts, labor, gates and tear-out
Pricing

Pricing Weekly Pool Service by the Route

A monthly pool price is the minutes at the pool, the minutes driving to it and the chemicals that go in it, spread over about 4.3 visits a month. How to build it, how sanitizer type changes it, and the extras that belong on their own price list, storm visits included.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

State Texting Laws Stricter Than the TCPA

Florida, Oklahoma, Maryland, Texas and Washington add their own rules for sales texts on top of the federal TCPA, from earlier quiet hours and attempt limits to their own consent wording and lawsuits. What each says, and one way of texting that fits them all.

An example contractor website analytics view showing 214 visitors and only 3 form submissions, with a flat line of leads under tall bars of traffic
Websites

Stopping Contact Form Spam Without Losing Real Leads

Honeypots, rate limits and invisible checks catch form spam without asking homeowners to solve a puzzle. What each layer does, where reCAPTCHA and Cloudflare Turnstile fit, why suspicious messages should be held rather than deleted, and how to test that real leads still get through.

An example contractor website analytics view showing 214 visitors and only 3 form submissions, with a flat line of leads under tall bars of traffic
Websites

Testimonials on Your Website: The FTC's Endorsement Rules

You can put customers' words on your website if they are real, fairly quoted and typical of what customers get. What the FTC's Endorsement Guides and its 2024 review rule say about testimonials, staff and family quotes, rewards, and the penalties.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

The Home Office Deduction When You Work From the Truck

You spend the day on job sites and do the books at night. The IRS test that fits the trades, the exclusive-use rule that sinks most claims, the simplified and regular methods side by side, and what a home office changes elsewhere on your return.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Tool and Trailer Theft: Prevention and the Insurance That Pays

The truck, the trailer and the tools inside are three different insurance questions, and an auto policy answers only one of them. What thieves take, how to make it harder and make recovery possible, which policy pays for what, and what the tax rules do and do not cover.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Tree Work Licenses and Working Near Power Lines

Maryland, New Jersey, Connecticut, California and Louisiana license tree work itself, each in its own way. What each requires, and the OSHA rules that keep a residential tree crew ten feet from a power line and leave line clearance to crews working for the utility.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Advertising Financing: Regulation Z's Triggering Terms

"Only $99 a month" is a triggering term: once it is in your ad, the down payment, the full repayment terms and the APR have to be there too. Which phrases trigger, what must follow, deferred-interest wording, dealer fees, and the FTC's Holder Rule.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Contractor Licensing in Arizona: The Registrar of Contractors

One Arizona agency licenses general and specialty contractors, with separate residential, commercial and dual licenses. The classifications, the qualifying party and exams, the bond and fees, the Recovery Fund, the $1,000 handyman exemption, and what working unlicensed costs.

Field Notes by email

The first email goes out on Monday, February 1, 2027, then one a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Most run five to eight minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

Step two takes about thirty minutes: instant quotes on your site, and every missed call logged and answered from one inbox. Free for 30 days, no card.