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Written for the person holding the nail gun

We build software for home-service contractors. Each article here answers one practical question about the business side of a trade. Every article published since 20 October 2026 is written from named public sources (government agencies, the laws and codes themselves, published studies, cost guides and companies’ own price pages), listed at its foot, and its facts are checked against those sources. Every number we cite either names where it comes from (the publisher, the year and a link) or says plainly that it is our own example or assumption. Competitor prices also say the month we checked them (“checked October 2026”), link to the competitor’s own price page, and are re-checked every three months; a price we cannot re-check comes off. Nothing here requires you to buy anything.

A work truck with a Now Hiring, text CREW decal on the door beside an applicant screening conversation by text message
Hiring

Letting Someone Go the Right Way

Firing a crew member rarely comes back on you because of the firing itself. It comes back because of the reason, the timing or the missing paper. At-will and its limits, Montana's different rule, retaliation, the conversation, the last check and the release.

A 140-foot cedar fence line beside a price breakdown of material, posts, labor, gates and tear-out
Pricing

Pricing Septic Pumping by Tank Size and Disposal Fee

A septic pump-out price is a visit fee, the tank's gallons, the plant's disposal fee, the digging and the add-ons. What real receiving facilities charge per 1,000 gallons, what the federal septage rule says, and a worked price for a 1,500-gallon tank.

A 140-foot cedar fence line beside a price breakdown of material, posts, labor, gates and tear-out
Pricing

Pricing Solar by the Watt

Build a residential solar price per watt from your own costs, check it against what Berkeley Lab and SEIA report for 2025 and 2026, price the adders as their own lines, and show the cash price beside any financed one.

An example contractor website analytics view showing 214 visitors and only 3 form submissions, with a flat line of leads under tall bars of traffic
Websites

Should a Contractor Blog? What Actually Helps

A blog brings in work only when each post answers a question your customers really ask, from what you know. What Google says it rewards, what it treats as spam, why the Business Profile matters more for near-me searches, and a pace you can keep.

A work truck with a Now Hiring, text CREW decal on the door beside an applicant screening conversation by text message
Hiring

Suicide Prevention in Construction: What an Owner Can Do

Construction loses several times more workers to suicide than to fatal injuries on the job. The warning signs to watch for on a crew, how to ask the question straight, what the 988 line does, and a ten-minute toolbox talk a small shop can run this week.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

The Five Numbers to Look at Every Week

Cash on hand, money owed to you, weeks of booked work, close rate and gross margin: where each number comes from, how to work it out in fifteen minutes on a Monday, and what to do when one of them turns the wrong way.

A stopwatch stopped at five minutes beside three things that can happen to a call: you answer, it goes to voicemail, or nobody picks up and the caller rings the next name
Lead Response

AI Phone Answering: What the FCC and the States Say

An AI that answers your calls and an AI that calls customers back sit under different rules. What the FCC's 2024 ruling on AI voices means for callbacks, what it proposed next, Utah's disclosure law, and what an AI answer should never promise.

Field Notes by email

The first email goes out on Monday, February 1, 2027, then one a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Most run five to eight minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

Step two takes about thirty minutes: instant quotes on your site, and every missed call logged and answered from one inbox. Free for 30 days, no card.