Skip to main content

Written for the person holding the nail gun

We are a small agency that builds and runs software for home-service contractors, so most of what is here comes out of a real conversation with a real fence builder or pressure washer who was losing money in a specific, fixable place. Every number we cite is sourced or labelled as our own assumption. Nothing here requires you to buy anything.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

The Owner's Pay: How Much to Pay Yourself and How

How the money reaches you depends on your business structure; how much should depend on your hours, not your bank balance. Price your own labor into jobs as a wage, keep profit as its own line, and see why the Schedule C number is not your profit.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Collecting an Unpaid Invoice: The Steps Before Small Claims

A customer will not pay. The order to work in: find out why, a reminder sequence, a demand letter, the lien deadline that does not wait for any of it, and small claims limits in California, Texas and Florida. Plus why the FDCPA does not cover you, and the state law that may.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

LLC, Sole Proprietor or Corporation: Choosing a Structure

An LLC keeps the company's debts away from your house and savings. It does not cover your own mistakes on a job or loans you guarantee, and by itself it changes nothing about your federal tax. What each structure does, and what it costs by state.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Should Your LLC Elect S Corporation Status?

An S corporation election can cut the tax on a trade business's profit, but only on the profit above a reasonable salary for your own work. How the saving works, what the IRS means by reasonable, and the costs that eat into it.

A twelve-month bar chart of contractor revenue with a tall summer peak and a deep winter trough
Business

Uninsured Subcontractors: The Audit Bill You Did Not Budget

When the workers' comp audit cannot find a certificate for a sub you paid, the sub's pay can be counted as your payroll. Here is how that rule works, and the short file to collect before the first check: certificate, W-9, split invoices, then the 1099-NEC.

Field Notes by email

One email a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Five to seven minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

Step two takes about thirty minutes: instant quotes on your site, and every missed call logged and answered from one inbox. Free for 30 days, no card.