“Do I need to be on Apple Maps and Bing too?” Google is where most of the searching happens. StatCounter, which measures from page views across its network of more than 1 million websites, put Google at 85.19% of US search in September 2026 and Bing at 9.89%. The same service put iPhones’ operating system, iOS, at 53.59% of US mobile page views that month, and Apple said in 2024 that a business brand set up with Business Connect “appears to over 1 billion Apple users” worldwide. A homeowner who opens the Maps app on her iPhone and types “roofer” is reading Apple’s listings, not Google’s.
Both listings are free, and once your Google profile is right, each is mostly careful copying. This is the setup for both, and the habit that keeps all three saying the same thing.
Start from a Google profile that is right
Get the Google profile right first, because it becomes the master copy: the name, the phone, the hours and the category you copy everywhere else. Google Business Profile for Contractors covers the setup, and the rule that matters most here is Google’s name rule: your name “should reflect your business’s real-world name, as used consistently on your storefront, website, stationery, and as known to customers.”
Apple’s rule is the same idea in fewer words. The display name “needs to match the name on the storefront or website,” and it “can’t contain descriptions or any other strings.” So the name that passed Google’s test passes Apple’s. No “Best Roofing Near Me,” no town tacked on, no phone number in the name, on any of the three.
Before you open either site, write one listing sheet and keep it where you keep the truck registration:
Apple: Business Connect is now Apple Business
If you read older guides, they send you to Apple Business Connect. That name is gone. Apple announced Apple Business on March 24, 2026, as “a free service,” available from April 14, and said that “Apple Business Essentials, Apple Business Manager, and Apple Business Connect will no longer be available once Apple Business launches.” If you had claimed a place on Business Connect, Apple said that data, “including claimed locations, place card information, photos, organization information, account details, and more,” would move over automatically. Sign in to Apple Business and check that it did.
What the listing controls, in Apple’s words: your “brand name, logo, and key details consistently across Apple Maps, Wallet, and other features and apps,” and place cards with “photos, detailed location information, hours, and other useful details that display across Apple Maps, Safari, Spotlight, and more.” Apple’s 2024 announcement added that information in the place card “appears to users across apps such as Siri, Wallet, and more.” Apple also said that “beginning this summer in the U.S. and Canada,” businesses could create ads on Maps. Ads are optional; the listing is part of the free service.
Adding a location asks for the fields on your sheet. Apple’s guide lists the name, the address (“enter the address, then drag the map”), the phone number “including the country or region,” an optional website (“a Facebook, Instagram, or TikTok page can also be used”), a primary category and the hours. Apple’s attribute rules add detail worth following:
Verification comes with the first location. Apple’s guide says that if you have not verified your organization, you verify it and send it to Apple for review; for a location that already exists on Maps, phone verification “may be available,” a call to the number Apple has on record with a four-digit code.
If customers never come to your address
Apple’s address rule is written for storefronts: the address is “the address that customers use to travel to or to find you.” Google lets a service-area business hide its address; Apple’s location guide does not describe the same option. What Apple does say is that a “business without a physical location that provides a service” can still use Apple Business, and its 2024 announcement said businesses “regardless of whether they have a physical location, can create a brand.” So decide before you add a location: if your only address is your house, think hard before putting it on a map, and consider managing your brand without a place card until you have a yard or an office customers can visit.
Bing Places: import, then check
Microsoft describes Bing Places for Business as “a free online platform where businesses can create and manage their listings to appear in Bing search results and Bing Maps.” A new version launched on October 3, 2025, and the address moved: “the domain will change from www.bingplaces.com to www.bing.com/forbusiness.” If a bookmark or an old guide sends you to bingplaces.com, that is why the page looks different.
The quickest route is the import from Google. Microsoft says the new import flow “is faster, more reliable, and better at preserving key attributes like business name, hours, and contact details.” That is the reason to fix Google first: whatever is wrong there gets copied. After the import, read the Bing listing line by line against your sheet, and pay special attention to the address. If your Google profile hides your address as a service-area business, confirm that Bing shows only what you want public before you publish.
As for where the listing goes next, Microsoft’s post says it keeps investing in features “from deeper integrations with Bing Maps and Copilot to expanded support for agencies and other partners.” That is a plan, not a promise of placement, but it is one more reason to keep the listing accurate.
The other side of not claiming them
Listings get corrected by the public whether you are there or not. Apple’s accuracy page says that “if your place card states a location is open and your customer finds your location is closed, they can report this issue to Apple directly from your place card,” and that Apple reviews such reports and may edit the place card’s name, status or hours. It notifies the business’s administrators when it does, and lets them accept the change or contest it; a name dispute can take up to five working days to review. If you have not claimed the place, there is no administrator to notify and no one to contest the change.
Keep all three the same
The hard part is not the setup. It is the day something changes. Say a fencing company adds Saturday hours in spring and gets a new number when it switches phone providers. If the change goes into Google in March, into Apple in June and never into Bing, then all spring the homeowner who checks Apple Maps on a Saturday sees the old hours, and the one who searches Bing gets the old number for good.
Every one of these listings ends with the same button: your website. The visitor who taps it from Apple Maps or Bing came with the same question as the one from Google, and often it is what the job costs. The Website Pages a Contractor Needs covers the page they land on, and if you would rather they see a price than a contact form, NapkinPrice™ puts an instant price range from your own pricing rules on your existing site.