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Written for the person holding the nail gun

We are a small agency that builds and runs software for home-service contractors, so most of what is here comes out of a real conversation with a real fence builder or pressure washer who was losing money in a specific, fixable place. Every number we cite is sourced or labelled as our own assumption. Nothing here requires you to buy anything.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Wash Water and Storm Drains: The Rule Pressure Washers Miss

Wash water that runs down the driveway into the street drain is a discharge, and federal and local rules forbid it without a permit. Where the rule comes from, how to capture the water and where it may go, and why the label on your cleaning product is part of the law.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

Your License Number in Ads: The States That Require It

California, Florida, Arizona, Oregon, Washington and Nevada want your license or registration number in your advertising. What counts as an ad (your website, your truck, a yard sign), the exceptions, and what leaving it off can cost.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

EPA's Lead Paint Rule (RRP): Who Needs Certification

Paid to disturb paint in a house built before 1978? EPA's RRP rule wants your firm certified, a certified renovator on every job, the Renovate Right pamphlet handed over first and three years of records. Who it covers, the size threshold, and what it costs to get wrong.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

How Big a Deposit Can You Legally Ask For?

Some states cap the deposit on a home improvement job: the lesser of $1,000 or 10% in California, one-third in Maryland and, above $5,000, Pennsylvania. How the caps work, the special-order exceptions, and a payment schedule that stays inside them.

A two-column checklist of contractor texts that are fine to send and texts that are not
Compliance

What a Home Improvement Contract Must Say

Several states spell out what a home improvement contract must contain, down to the headings and the type size. What California, Florida, New Jersey and Massachusetts require, the clauses they share, and why an accepted estimate is not the contract.

Field Notes by email

One email a week with the week's Field Notes. Unsubscribe in one click. We never sell or share your address.

We email you a link to confirm first. What we keep, and for how long.

What we write about

Six subjects, because those are the six places we watch contractors lose money.

What you will find here

  • Real arithmetic you can check, with the assumptions labelled
  • Advice that works whether or not you ever buy from us
  • Competitor pricing quoted from public pages, with the date on it
  • Short posts. Five to seven minutes, written to be read at lunch

What you will not

  • Invented customer quotes or made-up success metrics
  • “10 Growth Hacks” posts written to catch a search phrase
  • Statistics with no source and a suspiciously round number
  • A pop-up asking for your email before you have read a sentence

Got a question we should answer?

If something on the business side of your trade is costing you money and nobody has written it down clearly, send it over. We would rather write the post you actually need than guess at a topic. No email capture required — just ask.

Reading about it is step one.

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